More than two thirds (69%) of energy managers are not aware of energy management strategies like demand side response (DSR), according to new research commissioned by npower Business Solutions.

Npower said curbing energy use and reducing energy consumption to outside peak hours of demand will become an increasingly important way to reduce overall energy costs, which are tipped to rise by 40-45% by 2028.

But when YouGov polled of senior decision makers responsible for business energy resources, it found that 58% were unaware or unsure about the possible  effect that rising non-commodity charges may have on their business.

Of those who were not currently implementing any DSR solutions, only 8% planning to do so in the next twelve months. Most 73% had no plans at all to introduce DSR to their business. Only 22% of those surveyed felt they had some understanding of DSR and how it could be used by their business.