A new energy switching service that automatically switches users to the cheapest available tariff, while constantly checking that they are on the best deal, has launched in the UK.

The Myia Intelligent Assistant compares households’ usage patterns with both established and new energy retailers, before automatically switching the consumer to the cheapest or preferred available tariff. This is a continual process, with Myia constantly seeking a better deal and ensuring that its user is on the best tariff relative to time or usage.