Greg Jackson brings experience of retail and of new technologies to the energy supply business. He says there is a big prize in lower costs if real customer data is used – and if the energy industry won’t remove barriers, new technologies will go around them. He spoke to Janet Wood

Octopus Energy chief executive Greg Jackson wants to open up the energy supply business. His latest opportunity to open the doors is a “hackathon” that allowed organisations to see how they could use the supplier’s platform to innovate.