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Flexitricity: bringing in the demand side responders

What brings the demand side to the table? Alastair Martin, chief strategy officer at Flexitricity, says they need infinite patience. “A lot of the companies we deal with are very big companies. They have complex chains of command and a lot of people whose business areas are affected by what’s happening around energy or generating assets and they [all] want to know what’s going on.

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